January 30, 2025
Selling Your Luxury Home:
Uncovering the Secrets of One of Las Vegas’ Most Productive Sales Professionals
Dan Mumm
(2nd edition, 2024)
New Book Reveals Secrets for Selling Luxury Homes
Dan Mumm’s new book Selling Your Luxury Home: Uncovering the Secrets of One of Las Vegas’ Most Productive Sales Professionals lives up to its title. Dan Mumm has sold nearly one thousand homes in the Las Vegas area, many of them luxury homes worth seven figures. And while this book may have a niche market since not everyone owns a luxury home, much of the advice is applicable to any homeowner. However, Dan reveals specific considerations for selling luxury homes that do not apply to the average home, such as making sure you receive offers from people who have the means to buy your home and whether solar panels will help or hurt you sell your home.
Dan begins by stating some important facts. Selling your luxury home is probably the most significant financial transaction of your life. If you are saving for retirement, the money from your home could affect your retirement, ability to take vacations or purchase a summer home, and your overall future. You cannot afford to receive less than what your home is worth since it is the most valuable asset you own. However, many homeowners make mistakes in trying to sell their homes, whether in choosing the wrong real estate agent or doing FSBO (For-Sale-By-Owner). Dan’s professional advice will prevent you from being one of those homeowners who lists their home higher than the market warrants, only to later reduce the price to considerably less than market value. Dan has seen that happen far too frequently, and his advice will ensure you avoid this homeowner pitfall.
Selling Your Luxury Home is divided into fifteen chapters that walk you through the entire process of selling from finding a real estate agent and listing your home to how to market it, how to accept offers, what to expect during home inspections, and how to keep buyers interested until the papers are signed at the closing.
Throughout, Dan shares enlightening advice, such as why you need to be sure your real estate agent is telling you the truth; don’t just hire the agent who tells you your house will sell for what you want. Run if the real estate agent’s primary marketing strategy is social media. Learn why having an open house is a bad idea. And think twice before staging your home. Dan reveals that a lot of real estate marketing that worked in the past doesn’t work today, and some of it didn’t even work well then. He provides effective marketing solutions for how to reach your target demographic and not just the people who go for drives on Saturday and randomly drop in at open houses. He also cautions for this reason to avoid FSBOs because most people think that means discount. In short, you want to avoid attracting unqualified buyers.
Dan gets right down to the nitty gritty on many topics. When it comes to writing a home description, he offers examples of what to say and what not to say. Rather than using fluffy adjectives and stating the obvious, he shows you how to highlight your home’s special features and location benefits.
The nitty gritty continues with an entire chapter on solar panels and why they scare off many home buyers. He discusses the types of solar panel ownership and how to transfer ownership of the solar panels to the buyer in a manner that will make everyone happy.
When it comes to staging homes, Dan discusses the pros and cons of staging, why the expense could be unnecessary, why just because others stage their homes it doesn’t mean you should, and why virtual staging may be your best option.
The discussion on home inspections could be the most valuable in the book. After all, you don’t want to get into a fistfight with the home inspector your potential buyer hires—Dan has seen that happen more than once. He provides tips on how to be prepared ahead of time for the home inspection and also how to respond to buyer requests for repairs or concessions after the home inspection is completed.
All of this advice and much more will ultimately help you get the best price possible for your home and, just as importantly, avoid cancellations where the buyer pulls out and you’re back to square one. Dan’s words of wisdom will save you many headaches and help you sleep at night during what can otherwise be one of the most stressful times in your life.
As an extra bonus, Dan shares ten of his top insider secrets. Perhaps the most important of these—because it encompasses so much of the advice in the book—is to keep an open mind; be open about how to market, how to price, what types of financing offers to accept, etc. Dan also ends the book with a list of frequently asked questions with references to which chapter in the book will give you more details to provide you with easier access to what you need to know in the moment.
Don’t jeopardize the most significant financial transaction of your life. When you take Dan Mumm’s advice, you will have the luxury of knowing how to sell your luxury home at the greatest benefit for all involved.
For more information about Dan Mumm and Selling Your Luxury Home, visit Selling Your Luxury Home.
— Tyler R. Tichelaar, PhD and award-winning author of Narrow Lives and The Best Place
