December 16, 2009
Pick Another Checkout Lane, Honey
Joanie Demer and Heather Wheeler
Aviva Publishing (2009)
ISBN: 9780984149780
Coupons Create Crazy, Creative Ways to Save Big—Just Ask the Krazy Coupon Ladies
“Pick Another Checkout Lane, Honey” is everything you ever needed to know about using coupons to save big. I have to admit upfront I was skeptical at first that coupons could provide the kinds of savings the authors promise, but as I read through the secrets in this book, I was completely won over. These ladies know what they are doing with coupons—it’s completely ethical, really not that “krazy” at all except when it comes to the gigantic savings, and some of the shrewdest business advice imaginable.
I’m not going to give away all the secrets here. I’ll just say that these really aren’t “secrets” and the Krazy Coupon Ladies are not selling anything other than this book—there are no gimmicks, no additional purchases necessary, no expensive special kits to buy, and no overpriced seminars to attend. Everything you need to know is in this book. And it’s more than just advice on how to use coupons to save a couple of dollars on peanut butter, mayonnaise, or ketchup—it’s practical financial advice on how to protect your wallet, how to stockpile for emergencies, how to prepare for your future, how to provide you with lasting financial security in times of adversity, and also how to have some extra money for fun—to take vacations or whatever you want to do with it. Coupons are vital for such times as when the economy is bad, or as the Krazy Coupon Ladies explain, when gas prices are high:
The price of oil directly affects the price of groceries. The more it costs to transport groceries, the more you’ll have to pay to get them. The shipping and oil industries are often unpredictable, so it’s comforting to have a stockpile. If truckers go on strike, if gasoline prices quadruple, you can insulate yourself from the effects by having a stockpile. It’s nice to think that if gas prices jumped to $15 per gallon tomorrow, I wouldn’t have to drive to the store twice a week for overpriced cereal. I could just walk out to my garage and congratulate myself for stocking up when boxes of cereal were $0.50 each.
What I didn’t expect from this book was to find out that Coupons Are Fascinating!—really! I had no idea about the history of the coupon from its origins in the late 1800s to its Internet printable versions and the fraudulent scams they have engendered. Did you know there are coupon clearinghouses operated by prisoners? Did you know what all those numbers and symbols on a barcode mean? You will learn all this and more in “Pick Another Checkout Lane, Honey.”
And what about that title? It’s funny. It describes how shoppers will have to wait a little longer while you use all those coupons, but so what? You’ll be saving tons of money. The authors’ many stories about their shopping and couponing adventures are equally priceless for their humor. And throughout are numerous wonderful cartoons depicting Krazy Coupon Ladies doing what they do best—savings tons of money.
Every step from finding great coupons, to how to use them to double and triple your savings, and what to do when checkout cashiers and store managers argue with you—how to educate them actually since you’ll know far more than any store manager about coupons—is all provided here. And to top it all off, a lot of additional and completely free information is available on the Krazy Coupon Ladies’ website.
This book may be the best financial investment you will ever make. You can easily earn back one hundred times the price of this book within one year—and if you follow all the advice in “Pick Another Checkout Lane, Honey,” you may even earn back five hundred times the price. So get ready to save, and even make money.
For more information on “Pick Another Checkout Lane, Honey” and the “krazy” savings possible with coupons, visit www.TheKrazyCouponLady.com
- Tyler R. Tichelaar, Ph.D. and author of the award-winning Narrow Lives
